2 articles · latest 2026
Idea lists are easy to write and mostly useless, because the picture never tells you the size, the mounting or whether it worked in the room. These are put together the other way round: the idea, then the constraint that shaped it, then what to specify if you want the same result. Use them to arrive at a brief, not just a mood board.
Idea lists are easy to write and mostly useless, because the photograph never tells you the size, the backboard or how it was held up. These are the other way round: the idea, then the constraint that shapes it, then what to specify if you want the same result.
A gym is a harder room for a sign than it looks: dark walls, mirrors that double every light source, hard surfaces and a lot of movement. Here is what works on a training floor, in a class studio and at reception — and what each one needs specifying.
THE GLOWNIQUE