1 article · latest 2026
Lit colour does not work like printed colour. A palette signed off on a screen can arrive on a wall looking wrong, not because anything was made incorrectly but because emitted light and reflected ink are different materials. These articles cover what actually changes when a brand goes from a style guide to a glowing object: which hues hold up, which typefaces survive being bent into tube, and how scale changes legibility.
A brand palette signed off on screen can arrive on a wall looking wrong — not because anything was made incorrectly, but because emitted light and printed ink are different materials. Here is what changes, which colours survive the trip, and how to specify so you get what you approved.
THE GLOWNIQUE